A Dirt Squirrel is talented, brilliant, incredible, amazing, show-stopping, spectacular, never the same, totally unique, completely not ever been done before, unafraid to reference or not reference, put it in a blender, shit on it, vomit on it, eat it, give birth to it. They are all those things, but they are actually the f*cking best people.

The Dirt Squirrel brand was started in 2013 by two young homosexuals in university - an experimental time consisting of moral inconsistencies, questionable character and being naturally drawn or aroused to the idea of anything underwear related.

Wade Hopwo and Daniel Lypchuk, the founders and owners of Dirt Squirrel Co. decided to level up their underwear game and help others along the way, endeavouring to design a line of underwear that is comfortable, form fitting and made from premium fabrics such as bamboo fiber; a fabric that is not only soft, but also known for its eco-friendly, anti-bacterial, sweat absorbent and insulating qualities.

With Dirt Squirrels striving to never be the same, show-stopping and put things in a blender, unconventional accessories such as their decorative hand fans were added to the collection along with an assortment of apparel including, but not limited to hats, sweaters, t-shirts, crop tops and parasols.

Grabbing life's random opportunities by the nuts, the Dirt Squirrel brand cultivated its own reality TV modelling competition called, The Whole Package, which aired its first season on OutTV. This competition sought out to find the next brand ambassador taking 21 models and narrowing it down to the truest Dirt Squirrel of the bunch. Its founders, Dan and Wade judged and mentored (mostly judged) the contestants vetting them for who they wanted to represent the company they gave birth to.

Anybody can be a Dirt Squirrel and most people will be. If you embrace your cheeky, provocative and spontaneous side, the rest will be history or at least something to talk about with your friends the next day at brunch. We just ask to be a part of these stories, so slap on some underwear, clack a fan and throw on an outfit that will trigger you (and a friend or two) to think - oh sh*t, I remember that night (or maybe not at all).

Wade Hopwo Owner of Dirt Squirrel

Wade Hopwo

My name is Wade and I am a co-owner of Dirt Squirrel Co., an Aquarius and have a cat named: Milk. I've thought about getting a ferret and naming him Harvey, but I tend to be very impulsive and should probably just relax. I painted my ceiling dark blue, have a frosted pink feature wall, have a million mirrors in my room and a problematic storage closet, which should help paint a depiction of me as a person. My hobbies include, but are not limited to, eating sushi, working out, playing volleyball and indulging in patio drinks where I can, when I can. I'm also attempting to learn guitar and am only writing this to hold myself accountable. So anyway, thanks for checking out the goods and I look forward to seeing you rep some Dirt Squirrel gear!


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Daniel Lypchuk

Hey, it's me, Daniel. I'm one of the owners here at Dirt Squirrel, an Aquarius and a botanist! While at home with my cat, Calvin Hairy (named after the DJ Calvin Harris - it's a pun, cause he's hairy, get it? lol) I find ways to overpopulate every room of my house with plants, sew, bake (like the good grandma I am), give my friends random daily updates on IG and watch re-runs of Friends or Grey's Anatomy. I live in a house that most definitely looks like it is inhabited by a coven of witches, which is further backed up by eclectic décor. I have a last supper portrait of pop divas hung on the wall above my dining room table, so I'm always ready and willing to get gay and political, which should give you a better idea of who I am as a human. I also have an irrational obsession with spin classes, but I've come to terms with that as it allows me a break from lifting up heavy things and putting them back down at the gym. Thanks for your support and checking out all that is Dirt Squirrel!


Say Hello!

Dirt Squirrel headquarters is located in Vancouver, Canada.
We love feedback from our Dirters! Shoot us an email or find us online, Squirrel Friend!

For order inquiries, please contact [email protected]